SUMMARY OF TERMS: If selected to participate as a food vendor concessionaire, a $600 deposit is required to hold your space and menu item(s). This deposit will be held at a minimum against 30% of gross sales at the festival. Each Food Vendor Concessionaire must agree to the Deep Ellum Restaurants Agreement terms and conditions.

All food and beverage items must be sold using festival coupons which contains a festival surcharge to help offset added security costs. Festival Coupons will be sold to the public in strips of 9 for $10.00 or $1.15 each. The coupon value to concessioners is $1:00 each. Only coupons can be exchanged for Food & Beverage products and under no circumstances can cash or credit cards be accepted. After the festival retains its 30% commission, redeemed coupons have a net value to concessionaire of .70 cents each.

The concessionaire has responsibility for reporting and paying sales tax on gross value.

No soft drinks, packaged beverages, bottled water, etc or any type of alcohol will be permitted. Custom fresh made beverages may be considered on a case-by-case basis. Kettle-corn or popcorn type menu items are never permitted.

Concessioners signage, banners, flags, etc cannot exceed more than four (4) feet over the natural horizontal height of the concessioner’s tent or trailer. In other word’s banners, signs, flags, etc. must be kept low to the tent or trailer top and extensive artificial height will not be permitted.

Your operation must look professional at all times which means you have clean tablecloths and table skirts on all visible tables. Your overall operation is kept clean (front and back) your staff is well groomed and in clean outfits or clothing. Your menu signage needs to be professionally printed with menu amount reflected in coupon value, not $ value.

If terms are acceptable, please complete and return the online Food Vendor Application below.

  • Please enter the public name of your restaurant or concessionaire operation as you wish to be promoted under.
  • Please enter the legal name of your business, if different, that you operate under and festival checks would be written to.
  • Key contact person for your business
  • Web address, if any.
  • If you have a facebook page please share it with us.
  • Please enter your proposed menu items, one per line, including Item Name, Net Weight or Size, and Coupon Price (number of $1 coupons per item to purchase).
  • Accepted file types: jpg, jpeg, png, gif.
  • Describe your booth or trailer setup: type, size, etc (e.g. 8'x15' trailer or 10'x20' booth) and any special requests you may have.
  • Fresh water connection (user provides Y connector and hoses)
  • This field is for validation purposes and should be left unchanged.